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Communication Analytics

Administrative analytics and reporting for announcement performance, engagement tracking, and distribution effectiveness within the DashClicks platform.

Analytics Overview

Engagement Analytics

Comprehensive tracking of user engagement with announcements including views, clicks, interactions, and response patterns across all communication channels.

Distribution Analytics

Detailed analytics for announcement distribution performance, reach effectiveness, and delivery success rates across multiple channels.

Performance Analytics

Complete performance analytics including announcement effectiveness, audience response, and communication optimization insights.

Core Analytics Functions

Engagement Metrics

Get Engagement Analytics

getEngagementAnalytics(announcementId, dateRange, options);
  • Purpose: Retrieve comprehensive engagement analytics for announcements
  • Parameters:
    • announcementId - Specific announcement or null for all
    • dateRange - Analysis time period
    • options - Engagement metric preferences
  • Returns: Engagement metrics with interaction analysis
  • Collections: _announcements, _announcement-engagement, _user-interactions

Analyze User Interaction

analyzeUserInteraction(filters, metricTypes, options);
  • Purpose: Analyze user interaction patterns with announcements
  • Parameters:
    • filters - User and announcement filters
    • metricTypes - Types of interaction metrics
    • options - Analysis depth and reporting
  • Returns: Interaction analysis with behavioral insights
  • Collections: _announcement-engagement, _user-interactions

Distribution Performance

Get Distribution Analytics

getDistributionAnalytics(distributionId, channelFilters, options);
  • Purpose: Analyze announcement distribution performance and reach
  • Parameters:
    • distributionId - Specific distribution campaign
    • channelFilters - Channel-specific analysis filters
    • options - Distribution metric preferences
  • Returns: Distribution analytics with channel performance breakdown
  • Collections: _distribution-logs, _announcement-delivery

Analyze Channel Performance

analyzeChannelPerformance(channelType, dateRange, options);
  • Purpose: Analyze performance across different distribution channels
  • Parameters:
    • channelType - Specific channel or all channels
    • dateRange - Performance analysis period
    • options - Channel analysis preferences
  • Returns: Channel performance with optimization recommendations
  • Collections: _distribution-logs, _channel-performance

Audience Analytics

Get Audience Response

getAudienceResponse(audienceFilters, responseTypes, options);
  • Purpose: Analyze audience response patterns and feedback
  • Parameters:
    • audienceFilters - Audience segmentation filters
    • responseTypes - Types of response metrics
    • options - Response analysis preferences
  • Returns: Audience response analytics with demographic breakdown
  • Collections: _announcement-engagement, _user-feedback

Analyze Audience Segments

analyzeAudienceSegments(segmentationCriteria, options);
  • Purpose: Analyze performance across different audience segments
  • Parameters:
    • segmentationCriteria - Audience segmentation parameters
    • options - Segment analysis preferences
  • Returns: Segment performance with targeting optimization insights
  • Collections: _announcement-targets, _announcement-engagement

Content Performance

Get Content Analytics

getContentAnalytics(contentFilters, performanceMetrics, options);
  • Purpose: Analyze content performance and effectiveness
  • Parameters:
    • contentFilters - Content type and category filters
    • performanceMetrics - Content performance metrics
    • options - Content analysis preferences
  • Returns: Content performance with optimization recommendations
  • Collections: _announcements, _announcement-engagement

Analyze Content Effectiveness

analyzeContentEffectiveness(contentTypes, comparisonOptions);
  • Purpose: Compare effectiveness across different content types
  • Parameters:
    • contentTypes - Content categories for comparison
    • comparisonOptions - Comparison analysis preferences
  • Returns: Content effectiveness comparison with insights
  • Collections: _announcements, _announcement-engagement

Analytics Categories

Engagement Metrics

  • View Rate: Announcement view and open rates
  • Click-Through Rate: Link clicks and interaction rates
  • Response Rate: User response and feedback rates
  • Time Spent: Time spent viewing announcements
  • Interaction Depth: Depth of user engagement with content

Distribution Metrics

  • Delivery Rate: Successful delivery across channels
  • Reach Rate: Unique users reached by announcements
  • Channel Performance: Performance comparison across channels
  • Delivery Time: Time to delivery and distribution speed
  • Error Rate: Distribution errors and failure rates

Audience Metrics

  • Segment Performance: Performance across audience segments
  • Demographic Analysis: Engagement by user demographics
  • Behavioral Patterns: User behavior and interaction patterns
  • Response Patterns: Audience response and feedback patterns
  • Conversion Rates: Action completion and conversion rates

Content Metrics

  • Content Performance: Performance by content type and category
  • Message Effectiveness: Message impact and effectiveness
  • Media Performance: Performance of rich media content
  • Format Analysis: Performance comparison across formats
  • Topic Analysis: Performance by announcement topics

Reporting Framework

Real-Time Analytics

  • Live Engagement Dashboard: Real-time engagement tracking
  • Distribution Monitoring: Live distribution performance monitoring
  • Audience Response Tracking: Real-time audience response tracking
  • Channel Performance Monitoring: Live channel performance tracking
  • Alert System: Real-time performance alert system

Standard Reports

  • Daily Engagement Report: Daily engagement summary and trends
  • Weekly Distribution Report: Weekly distribution performance summary
  • Monthly Analytics Report: Comprehensive monthly analytics
  • Quarterly Performance Review: Strategic quarterly insights
  • Annual Communication Analysis: Yearly communication effectiveness

Custom Analytics

  • Ad-hoc Analysis: Custom analytics queries and reports
  • Comparative Analysis: Cross-announcement and cross-period comparisons
  • Trend Analysis: Long-term engagement and performance trends
  • Predictive Analytics: Future performance predictions
  • Executive Dashboards: High-level communication analytics

Advanced Analytics

Predictive Analytics

  • Engagement Prediction: Machine learning-based engagement forecasting
  • Optimal Timing Prediction: Best delivery time predictions
  • Audience Response Prediction: Audience response forecasting
  • Content Performance Prediction: Content effectiveness predictions
  • Channel Optimization Prediction: Channel performance optimization

Comparative Analytics

  • A/B Testing Analytics: Announcement A/B testing and comparison
  • Historical Comparison: Year-over-year and period comparisons
  • Channel Comparison: Cross-channel performance analysis
  • Audience Comparison: Cross-segment performance analysis
  • Content Comparison: Cross-content performance evaluation

Behavioral Analytics

  • User Journey Analysis: User interaction journey tracking
  • Engagement Path Analysis: Path analysis for user engagement
  • Response Pattern Analysis: User response behavior patterns
  • Interaction Sequence Analysis: Sequential interaction analysis
  • Conversion Funnel Analysis: Announcement to action conversion analysis

Data Sources

Primary Collections

  • _announcements - Announcement content and configuration data
  • _announcement-engagement - User engagement and interaction data
  • _distribution-logs - Distribution delivery and performance logs
  • _user-interactions - User interaction and response data
  • _announcement-delivery - Delivery status and timing data
  • _channel-performance - Channel-specific performance metrics

Integration Data Sources

  • User Management: User demographics and behavioral data
  • Account Management: Account-based engagement and response data
  • Communication System: Multi-channel delivery and response data
  • Platform Analytics: Platform-wide engagement and usage data
  • External Analytics: Third-party analytics and tracking data

Real-Time Data Sources

  • WebSocket Events: Real-time user interaction events
  • API Analytics: Real-time API usage and response data
  • Email Analytics: Email delivery and engagement tracking
  • SMS Analytics: SMS delivery and response tracking
  • Push Notification Analytics: Push notification performance data

Visualization and Reporting

Performance Dashboards

  • Engagement Dashboard: Real-time engagement metrics and trends
  • Distribution Dashboard: Distribution performance and channel analysis
  • Audience Dashboard: Audience response and demographic analysis
  • Content Dashboard: Content performance and effectiveness analysis
  • Executive Dashboard: High-level communication performance overview

Analytical Charts

  • Engagement Trend Charts: Historical engagement trend visualization
  • Distribution Performance Charts: Channel performance comparison charts
  • Audience Response Heatmaps: Geographic and demographic response mapping
  • Content Effectiveness Charts: Content performance comparison visualization
  • ROI Analysis Charts: Communication return on investment analysis

Reporting Tools

  • Automated Reports: Scheduled report generation and delivery
  • Interactive Reports: Dynamic and interactive report interfaces
  • Export Functionality: Data export in multiple formats
  • Report Scheduling: Automated report delivery scheduling
  • Custom Report Builder: Custom report creation and configuration

Performance Optimization

Analytics Processing

  • Real-Time Processing: Live analytics data processing and aggregation
  • Batch Processing: Efficient batch analytics processing for historical data
  • Caching Strategy: Strategic caching for frequently accessed analytics
  • Query Optimization: Optimized database queries for analytics performance
  • Data Aggregation: Efficient data aggregation and summarization

Scalability

  • Data Partitioning: Large dataset partitioning for analytics performance
  • Load Distribution: Analytics workload distribution and balancing
  • Resource Management: Analytics resource allocation and optimization
  • Performance Monitoring: Analytics system performance tracking
  • Capacity Planning: Analytics infrastructure capacity management

Authorization & Access

Analytics Access Control

  • Analytics Admin: Full access to all communication analytics
  • Communication Manager: Communication-specific analytics access
  • Content Manager: Content performance analytics access
  • Distribution Manager: Distribution analytics and channel performance
  • Executive: High-level strategic communication analytics

Data Privacy

  • User Privacy: User interaction data privacy and protection
  • Content Confidentiality: Sensitive announcement content protection
  • Audit Compliance: Analytics access audit trail maintenance
  • Data Retention: Analytics data retention and archival policies
  • GDPR Compliance: Data privacy regulation compliance

Usage Examples

Engagement Analytics

const engagementAnalytics = await communicationAnalytics.getEngagementAnalytics(
'announcement123',
{ startDate: '2024-11-01', endDate: '2024-11-30' },
{ includeInteractions: true, includeConversions: true },
);

Distribution Performance

const distributionPerformance = await communicationAnalytics.getDistributionAnalytics(
'distribution456',
{ channels: ['email', 'in_app', 'sms'] },
{ includeDeliveryTimes: true, includeErrorAnalysis: true },
);

Audience Response Analysis

const audienceResponse = await communicationAnalytics.getAudienceResponse(
{ roles: ['admin', 'manager'], accountTypes: ['enterprise'] },
['engagement', 'response', 'conversion'],
{ includeDemographics: true },
);

Channel Performance Comparison

const channelComparison = await communicationAnalytics.analyzeChannelPerformance(
null, // All channels
{ startDate: '2024-01-01', endDate: '2024-12-31' },
{ includeOptimizationRecommendations: true },
);
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